
After her husband's abrupt death, Alice seeks solace with his remaining family — descendants of a leading researcher on demonic possession. As her in-laws transform one by one into creatures that feed on fear, she comes to discover that the vows she took in life survive even in death.
New Line Cinema, Screen Gems, Ghost House Pictures
$20,000,000
The marketing campaign for Evil Dead Bait has been strategic and effective, leveraging the film's unique selling points to generate significant buzz. Trailers and promotional materials focus on the film's innovative approach to storytelling and its commitment to practical effects, appealing to both longtime fans and new viewers. Social media engagement has been high, with clips and behind-the-scenes footage going viral and sparking discussions about the film's themes and visuals. This organic promotion has helped build a sense of anticipation and excitement, positioning the film as a must-see event for horror enthusiasts.
By far the weakest of the "Evil Dead" franchise films to date. A lack of pacing, overlong pauses in action/horror, an anticlimactic ending and a pervading sense of "seen it all before but better", for me at least, defines this production.
I was in one of the test groups who watched this movie 6 months before the release and they actually implemented a bunch of suggestions I have and it ended pretty good!
As a massive horror fan, I give this latest installment a solid 7/10. While I still thoroughly enjoyed the experience and highly recommend catching it in theaters, it didn't quite reach the perfect 10/10 heights of the previous entries for a couple of specific reasons.